Shelley Vidia Worrell is an internationally recognized thought leader, cultural entrepreneur, and expert in Caribbean/LatinX diaspora communities who’s been featured in the New York Times, JamesBeard.org, Apartment Therapy, Caribbean Life, and many other publications.

Her visionary leadership spearheading the designation and development of the Little Caribbean neighborhood in New York City, a first-of-its-kind model for cultural perseveration, has been recognized by the NYC City Council, US Congress, and the Caribbean Tourism Organization. Worrell began her career in media distribution & operations and has worked in strategic partnerships and business development for 20+ years, including at Google, Vox, Time Warner, A+E, and the US Department of Commerce.

As the founder of Caribbeing, Worrell Media Group (WMG) is sought out for their expertise in reaching audiences in the Caribbean/LatinX Diaspora. In addition to leading WMG and Caribbeing, Worrell currently serves on the boards for NYC & Company, the Prospect Park Alliance, and PBS/WNET.